Emilie’s Gin, Henry’s Amaro and Paul’s Vermouth are a tribute to three eclectic characters who in 1856 founded, together with their friend Henry Freund, Freund Ballor & C.ia in Turin.
Discover more about this incredible adventure …

FRESHNESS IN A SIP

Are you ready to travel with Emilie on a tasting journey down the Italian peninsula? For very gin lovers

the italian exotic

Intriguing and bold like Henry Freund for those who love intense flavours.

A Great Classic

An authentic classic, the result of a century-old recipe, for authentic connoisseurs.

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Emilie’s postcards

During her journey down the Italian peninsula in July 1858, Emilie loved to tell Paul about her extraordinary discoveries: from Calabrian Bergamot, to the bitter oranges of Sicily, to Mediterranean scrub plants, especially thyme and basil.

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The perfect cocktail for any occasion

To conquer, meet, relax… or dream, satisfy, fascinate… Whatever your intention, Paul, Emilie and Henry offer you the perfect cocktail for every occasion

BALLOR. A STORY OF FRIENDSHIP AND DISCOVERIES.

It was 19 February 1856 when Paul Ballor, Henry Freund and Emilie Roussette
founded Freud, Ballor & Co.

PART 1: THE DEPARTURE

In a first class carriage, two passengers found themselves facing each other. Unbeknown to Paul Ballor and Emilie Roussette, their thoughts were running along the same lines. Both wanted to start a conversation.

PART 2: THE JOURNEY

Henry Freund had left Orange a month before sending the telegram. His father had bequeathed to him an enormous estate of agricultural land. In two years, he had managed to sell more than two thirds of it and now he found himself in possession of a large quantity of money to make use of.

PART 3: THE ARRIVAL

Emilie Roussette planned to arrive in Milano to visit an aunt. Then, she would have a stopover in Florence and carry on to Sicily as a guest of family friends.