SEEK
AND YE
SHALL TASTE
Emilie’s Gin and Paul’s Vermouth pay tribute to the two eclectic characters who, in 1856, together with their friend Henry Freund, founded Freund Ballor & Co in Turin.
Discover more about this incredible adventure …
A genuine classic, produced from a century-old recipe, for true connoisseurs
Are you ready to travel with Emilie on a tasting journey down the Italian peninsula? For very gin lovers
Emilie’s postcards
During her journey down the Italian peninsula in July 1858, Emilie loved to tell Paul about her extraordinary discoveries: from Calabrian Bergamot, to the bitter oranges of Sicily, to Mediterranean scrub plants, especially thyme and basil.
The perfect cocktail for any occasion
To seduce, to meet up, to relax … or to dream, to be pleased, to charm… Whatever your intention, Paul and Emilie offer you the perfect cocktail for every occasion
BALLOR. A STORY OF FRIENDSHIP AND DISCOVERIES.
It was 19 February 1856 when Paul Ballor, Henry Freund and Emilie Roussette
founded Freud, Ballor & Co.
PART 1: THE DEPARTURE
In a first class carriage, two passengers found themselves facing each other. Unbeknown to Paul Ballor and Emilie Roussette, their thoughts were running along the same lines. Both wanted to start a conversation.
PART 2: THE JOURNEY
Henry Freund had left Orange a month before sending the telegram. His father had bequeathed to him an enormous estate of agricultural land. In two years, he had managed to sell more than two thirds of it and now he found himself in possession of a large quantity of money to make use of.
PART 3: THE ARRIVAL
Emilie Roussette planned to arrive in Milano to visit an aunt. Then, she would have a stopover in Florence and carry on to Sicily as a guest of family friends.